Wallniture Retail Store

Wallniture.com is the brand’s direct-to-consumer store, built on Shopify and live since 2020. It has grown alongside the catalogue rather than being rebuilt around it: collections for wall shelves, display ledges, kids and nursery, and brackets, editorial tiles that route shoppers by room instead of by SKU, filtered and sorted collection pages, and product pages carrying full galleries, video, local pickup, and Shop Pay checkout.

The store now sells over 200 products a month. Much of the imagery running through it comes from the same studio, from the CGI and photography we have produced for Wallniture since 2016. Wholesale buyers are handed off from the same navigation to the separate B2B portal.